The 7-Step Brand Voice System

This guide helps your customers create a powerful, consistent brand voice by walking them through a proven 7-step system. It gives them everything they need to turn their brand’s personality into clear writing rules their whole team can follow.

What’s Inside:

• Content Audit Tools: Learn how to review current messaging and find what works and what doesn’t.
• Voice Attribute Discovery: Step-by-step help to define voice traits that match the brand’s personality.
• Tone Matrix Builder: Create tone guidelines that flex across different situations.
• Word Bank Development: Build a custom list of words to keep messaging clear and on-brand.
• Do & Don’t Writing Examples: Learn from real samples that show what the brand should and shouldn’t sound like.
• Channel Adaptation Tips: Adjust the brand voice for websites, email, social media, and more.
• Governance System: Set up a plan to train teams, update the guide, and keep voice consistent over time.

Equip your customers with a guide that turns brand voice into a practical tool—not just an idea. Whether they’re building a new brand or fixing confusing messaging, this guide helps them write with clarity, confidence, and consistency.